.CO is the Internet country code top-level domain (ccTLD) assigned to Colombia. It is administered by .CO Internet S.A.S. As of July 10, 2010, there are no registration restrictions on second-level .co domains; any individual or entity in the world can register a .co domain. Many well known Airlines, TV Stations, Hotels, Casinos,Tech companies and People are reserving the .CO that they already have a .COM for. Sometimes it just so they don't miss the web traffic if someone just misses typing an "M" in the URL.
Those of you who don’t know about .CO Domains there’s now a new option for a top-level domain. It’s called .CO. Instead of your website extension ending in .com, .org, .net, or .biz, you can now have a website extension .CO.
What does .CO mean? What is .CO in a web address?
- It's the acronym for "company". For most people, the two letters "CO" are recognized as meaning company or corporation across the globe. Someone near you is already using the letters CO in that context.
- Over 20 countries use .CO to mean company or commercial content in their websites (e.g. .co.uk, .co.in, .co.il, .co.jp, etc.). By adding a .CO domain to their online marketing strategy, country specific websites can now have their site serving global customers.
- It has geographic meaning. CO means Colombia and means the State of Colorado in the USA.
Should I use a .CO Domain?
So most people who are going to visit your website will expect to type in “.com” at the end of it. It’s just habit. The web culture for so long has focused solely on the .com, almost to the utter exclusion of every other TLD (top level domain). So, it’s an old, long tradition the .com has been the primary TLD since the first domain, www.google.com, was registered on September 15, 1997. I don’t think that you can change 19 years of history.
.CO Domain vs .COM Domain that is already taken
Extra traffic intended for the .COM domain and if the person typing the url misses the "m" then you get the traffic intended for the .COM. Could mean MASSIVE amounts of traffic to the wrong website, but to your site if you have the .CO. A good way to use a .CO domain, if you must have one, is to register your regular .com domain, such as www.street.com, then ALSO get www.street.org, www.street.net and www.street.biz, and now, get www.street.co. But have them all redirect to your main website. It takes advantage of the full “domain name real estate” that’s available, and avoids confusion.
.CO Second best to .COM
.CO premium domain names are second best to .COM (preceding .NET in volume and speed of registrations).
Mobile.co just sold for a six figure ($239,000) ; and it was among our exclusive collection of premium .CO Top-Level domain names.
If you can't find the .COM of the domain name you want or simply cannot afford it, your second best bet is owning the .CO version of it. The past 3 years have witnessed a volume of .CO registrations that exceeded all expectations!.CO domain names started receiving type-in traffic ever since the sunrise of the .CO extension (back in 2010).
Why? Because when it comes to type-in traffic, people are used to typing in C and O more than any other letters in the Alphabet. They do so each time they type .COM and/or each time they type .CO.UK or any of the dozens of other country extensions that contain a .CO in them.
.CO possess a high branding power and potential. It has been imprinted in people's minds all over the world as an abbreviation for Company many years before the internet ever existed. Accordingly, there are literally countless companies around the world that already incorporate the CO extension inside their actual names -- companies that go by names like Medco, Labco, Sayfco, Metalico, Ciramico etc... To a company like LLLCO, LLL.CO or LLLCO.CO simply make more sense than any other domain extension (perhaps even more than LLLCO.COM)To top all that, .CO is backed up by a multi million dollar registry that spends big dollar annually on promoting the .CO TLD and marketing it on a mass global scale.
.CO and Search Engine Optimization (SEO)
If you are a website owner, you know that attracting qualified visitors to your website is incredibly important, and incredibly complex.
There are many methods that webmasters use in order to entice potential customers to their site—one of the most important and effective of those being Search Engine Optimization (SEO).
SEO is the art and science of driving the most qualified visitors to your website by attaining high search engine results. If you are not already applying the best practices of SEO to your website, you are missing out on qualified visitors ready to convert.